Radio Nowhere

Between my IPOD and satellite radio, I rarely listen to regular radio. I like being able to decide what I get to listen to. About the only time I listen to terrestrial radio is weekday mornings when I like to listen to a local morning show. It is on the main alternative rock station and the host, Chuck Powell is a comedic genius. Why he isn't on a national broadcast is beyond me. He is fantastic. Brilliantly funny without ever having to use raunchiness or vulgarity as a crutch (now don't get me wrong, I enjoy raunch and vulgarity - the main reason I have satellite radio is so I can listen to Howard Stern whenever I want- but it is nice to have someone who can make you laugh with something other than poop or booby jokes).

The drawback to listening to his show is that he is still forced to play some music in between the comedy. Now I like alternative music, and the station is one of the better ones (one of the nice things about it is that it is locally owned; it isn't part of some national corporate chain). However, there is just something wrong with the current radio scene. In a word, the playlists suck. For example, on this station, they constantly play older stuff like Nirvana or older songs by artists like Green Day. Nirvana was a great band, but do we really need to hear "Smells Like Teen Spirit" again? Or, do we need to hear "Holiday" for the umpteenth time?? I mean, how is it different than a classic rock station playing "Stairway to Heaven" or "Freebird" for the gazillionith time or a pop music station playing anything by Elton John?

Here is a piece of free advice to any radio station programmer who might happen to read this. If you listen to me, I think you will take a big step towards doing something different and PROFITABLE.

STOP TRYING TO BE MY IPOD!!!! No matter how much of a genius you are, you will never be able to beat anybody's personal MP3 player. Everyone knows their own taste better than the greatest programmer on the planet. Rather than regurgitate the same old stuff, and bore 85% of your potential audience, try this. Be the source of new music. Be the place everyone listens to in order to know what the good new stuff is. Don't bother with what we already have, turn us onto new music.

And, this is really easy to do. Go to the nearest university, community college, or technical school and bring on an intern (at no charge! - how cool is that) and have their total duties be browsing the internet for interesting songs, or reading the trade journals, or even magazines like Rolling Stone of Blender. What 19 or 20 year old college student wouldn't love to get school credit by listening to music? Every week, they could find 15-20 new songs, put them on a CD and give them to the programmer to check out over the weekend. The programmer could then see if any of them are good enough to add to the rotation. Just think, FOR FREE, any radio station could be constantly adding new stuff. Very quickly, they would be the radio destination for a ton of people, including ones (like me) who don't currently listen. It is a win-win situation.

The music industry is changing, more quickly than anyone could have realized five years ago. The ones who survive, whether they are artists, record companies, producers, or radio stations, will have to be the ones who think outside the box. My idea is one that could very well be the model for the new age of radio.

I am such a genius.